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One of the questions we are asked by parents thinking of buying a capsule for one of their children is, “what if my child outgrows their Ellie&Anders clothes?” This is an excellent question because children grow, sometimes very quickly, and sometimes unpredictably. We are parents and understand how children grow. When we were designing the clothes, we tried very hard to give as much growth room as possible in the clothes. The pants and leggings have elastic waists that will let them be worn by growing children. The dress and shirts are just a tad longer than they need to be so that they can cover a child who has grown an inch or two. At the heart of the question is also another question, “if my child outgrows these clothes in six months or a year, will I have been able to get my money’s worth out of the clothes?” When we designed Ellie&Anders clothes, and as we continue to develop new clothes, we have made them from fabrics that are durable, among other qualities. Ellie&Anders clothing will last your child much longer than ordinary clothes, even if they are used very hard. While Ellie&Anders clothes are more expensive than ordinary clothes, we have designed them so that you child can get at least two, or three, or four, or more times the wear out of them that they might from another set of clothes. All of this while still looking good enough to wear for family pictures. In this way, we have tried to ensure that the Ellie&Anders family of users will get more than their money’s worth out of the clothes—this even if their child outgrows the clothes, as we anticipate they will before the clothes wear out. If your child does outgrow the clothes (as we anticipate they will

“Technical clothing” means clothing with a specific purpose. For example, technical climbing clothing is built so that it can be worn with a harness, and/or has minimal pockets so they do not catch on the rock/ice wall. In a more general sense, “technical clothing” has come to mean clothing that is rugged enough to be worn as activewear but also pass as dress up or dress down wear. There are many options for adult technical clothing. Most of the pants I wear are technical pants, meaning that they are designed to be taken out hiking, but also look like a nice pair of jeans or suit pants. We designed Ellie&Anders to bring technical clothing to children clothing. We designed our clothes with active/outdoor wear in mind. They are rugged enough to be worn out hiking, on the playground, or whatever other activities a child plays in during the day. At the same time, we designed them to be comfortable enough that they can be worn in place of any of the child’s other comfortable clothing, and we designed them to look like a nice pair of chinos, or nice girl’s dress. Our goal is that by having long-lasting clothing that can fill multiple purposes, you will need less clothing for your children, and it will be able to perform well whether dressing your child up, or letting them play outside with their friends. We want children and parents to experience the pleasure of having clothing that can be worn all the time, every day of the year, as it was designed to be. Welcome to the world of children’s technical clothing. Ephraim, co-founder Ellie&Anders.

A few years ago, I had a business trip to Bolivia. I knew I was going to stay a few days after the business was over so I decided to buy some technical clothing (clothing that is designed to be rugged enough to be activewear, but also doubles as dress up clothes)—a technical colored shirt, suit pants and a suit jacket. This technical suit was designed so that I could pull it out of my bag and wear it without it showing any wrinkles. I wore the suit for the business meetings, but then used it as my primary clothing while I went out hiking and exploring. I used the suit coat as an extra coat when the temperature plummeted out in the desert at night. That multi-use clothing allowed me to stay on from business and explore one of the most interesting countries in the world all with two pairs of clothes (one being the suit). I was able to stand on the salt flats covered in water and see a perfect reflection of the stars above me, and walking along the banks of Lake Titicaca buying food. I did all of that in my technical suit pants, that doubled as the most comfortable trekking/hiking/everyday pants I had worn. When I returned, I wore that suit to the office and then I began wearing it on the weekends when I was out canoeing or hiking. I now have several pieces of technical clothing (made from merino wool or other technical fibers that allow for durable use); and they has become the majority of what I wear every day. Children are, on the whole, harder on clothing than their parents. My guess is very few parents are changing their clothes several times a day because they are covered in mud (or avocado,

Traveling for any amount of time with children requires careful thought in packing to avoid not having enough space, needing to check more luggage or having luggage that is overpacked, wrinkled and just a hassle to manage! My family and I enjoy traveling – mostly road trips. And, while we don’t have to worry about exceeding the luggage weight requirements at the airport, we also don’t want to have a lot to manage when we are loading and unloading at multiple stops. Today, I’m sharing three tips that have helped us in our travels: 1. Each member of our family has one space for their clothes. This usually means three roller suitcases for our family of five. We each have one half of the suitcase for our clothes and the extra side of the suitcase holds everyone’s toiletries. Everyone knows where their items are and where they need to be placed when it is time to pack up! 2. Packing clothing that can be worn frequently and mixed and matched to create several outfits. For instance, clothes in neutral colors for everyone! Not only can multiple outfits be created from coordinating colors, they also can all be washed together if our trip requires laundry be done. Since a lot of our trips include hiking, we all have wool long sleeved shirts – which are comfortable in a variety of climates – and usually layer them over a short sleeved tee-shirt. Pants that are comfortable for travel and double equally well for hiking and other outdoor activities are also a must! 3. We are mostly a screen free family for road trips. Part of the fun is seeing all of the scenery, right?! Each of my children has a backpack for any non-clothing items they wish to bring along. Some favorite items include: Books

If you’re wondering what a capsule wardrobe is, you’re not alone. This minimalist trend has become much more popular lately and for good reason. A capsule wardrobe is a small wardrobe of basics that can be mixed and matched for different looks. We spend a lot of money on children’s clothing, and a kids’ capsule wardrobe could eliminate that for good. We’ve created a capsule wardrobe for kids that allows your child to travel light, whether that be at home or while away. Not only does it contain sustainable kids’ clothes, but it makes packing for kids easier than ever. However, we often get the question about whether capsule wardrobes are really possible for kids, or if a kid minimalist is just a lie. Here at Fjärn, we know that a kids’ capsule wardrobe is the only minimalist children’s clothing you’ll need, and we’ll explain why. What is a capsule wardrobe? A capsule wardrobe is about buying a few articles of clothing that will mix and match well with each other. The items should be basic colors and styles so that they can pair in different ways. The original term was created all the way back in 1970 by a London boutique owner. She said that a capsule wardrobe should contain essential items that never go out of fashion. But, is this possible for kids? Kids clothes are always changing styles. From glitter and unicorns to funny sayings on graphic tees, what qualifies as essential and always in style when it comes to kids? A kids’ capsule wardrobe should contain basic colors and essential pieces, like shirts, dresses, pants, shorts, leggings, and comfortable shoes. It should also be easy to wash (kids love getting messy), sustainable and easy on our planet, and durable. How do I create a capsule wardrobe? When it comes to creating

Here at Ellie & Anders, we love our merino wool clothing, and there are plenty of reasons why. Many people ask us what is merino wool, what are the disadvantages of merino wool, is merino wool worth the price, and so on. Don’t worry, we’re going to get to all of that. Merino wool is what the majority of our capsule wardrobe is made out of. Because we loved wearing merino wool as adults, it just made sense to let our kids in on the world’s best kept secret. If you’re ready to jump on the wool clothing bandwagon but you have a few doubts, rest assured that we’ll address them here at the ultimate guide to merino wool clothing. What is Merino wool? When you hear wool, you probably start itching all over. You think of that itchy shirt that grandma made you and can’t even fathom putting that on your children. We’ve all been there, but merino wool is the total opposite of the itchy, scratchy, cat-embroidered sweater of your youth. Merino wool is a material that comes from sheep, but not your average lamb. Merino wool is made from Merino Sheep, and they’re about the softest animal around. Once the wool from this animal is spun into yarn, you’re left with a soft, shiny, durable, and breathable material that is perfect for you, your partner, your kids, and hey, even your dog. What is special about Merino wool? Merino wool is often touted as the best wool around, and there are a few different reasons why. While all wool is fairly durable, merino wool is one step above because of the properties of the wool once it’s spun into yarn. These include: It’s fine It’s soft It doesn’t itch The natural fibers are strong It stretches The wool is breathable It resists odors